Email Management Glossary
Comprehensive definitions of email management terms, from AI cold outreach to inbox zero
39 terms defined
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AI Cold Outreach
Sales emails generated using artificial intelligence tools like ChatGPT, Claude, or specialized sales AI platforms. These emails are designed to look personal and legitimate, making them difficult for traditional spam filters to detect.
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DMARC
Domain-based Message Authentication, Reporting, and Conformance. An email authentication protocol that builds on SPF and DKIM to prevent email spoofing. While effective against phishing, DMARC cannot detect legitimate cold outreach from properly configured domains.
Domain Reputation
A score assigned to an email sending domain based on its history of sending legitimate vs. spam emails. High domain reputation helps emails reach inboxes, while low reputation triggers spam filters. AI cold outreach often uses domains with artificially warmed-up reputations.
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Email Batching
The practice of checking and processing emails at scheduled times throughout the day, rather than constantly monitoring your inbox. This reduces distractions and improves focus while ensuring you still respond to important messages promptly.
Email Notifications
Alerts that notify you when new emails arrive, including desktop notifications, mobile push notifications, and sound alerts. These can be turned off to protect focus time while using VIP safeguards to ensure important emails are still noticed.
Email Warm-up
The practice of gradually increasing email sending volume from a new domain to build sender reputation with email providers. Cold outreach senders use warm-up services to make their domains appear legitimate before launching mass email campaigns.
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Gmail Filter
A rule-based system in Gmail that automatically performs actions on emails matching specific criteria, such as applying labels, archiving, or forwarding. Filters help organize and route emails without manual intervention.
Gmail Promotions Tab
One of Gmail's automatic inbox categories that automatically sorts marketing emails, newsletters, and promotional content into a separate tab to keep your Primary inbox clean. Gmail uses machine learning to identify promotional emails.
Graymail
Legitimate but unwanted email that you technically subscribed to or have a relationship with, but don't actually want to receive. It includes newsletters you don't read, marketing emails from companies you've purchased from, and notifications you signed up for but ignore.
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Heuristic Analysis
An analysis method that looks for patterns and behaviors rather than specific keywords. Used to detect AI-generated emails by identifying generic personalization, perfect grammar without personality, sales-focused language patterns, and lack of previous contact history.
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Inbox Zero
An email management method where you keep your inbox empty or near-empty by processing all emails immediately through actions like delete, archive, respond, or defer. It's about making a decision about each email, not responding immediately.
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Sender Score
A numerical rating (0-100) assigned to an email sending IP address based on its reputation. Calculated from factors like bounce rates, spam complaints, and sending volume. Cold outreach senders maintain high sender scores through domain warm-up tactics.
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