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February 26, 2026
3 min read
Email Ferret Team

Decline a Sales Pitch Politely: 10 "Not Interested" Email Templates

Politely decline sales pitches with these 10 professional email templates. Learn when to use each template and how to set boundaries without burning bridges.

Decline a Sales Pitch Politely: 10 "Not Interested" Email Templates

Receiving unsolicited sales pitches is common, but knowing how to decline them politely is a valuable skill. These templates help you write a decline sales pitch email that sets boundaries while maintaining professionalism. Learn when and how to decline sales pitches effectively.

Principles for declining sales pitches

When declining a sales pitch, keep these principles in mind:

Be respectful but clear:

  • Acknowledge their effort (they took time to reach out)
  • Be direct about your decision
  • Don't leave room for interpretation if you're certain

Set boundaries:

  • If you don't want follow-ups, say so
  • Request removal from lists if needed
  • Be firm if they persist after you've declined

Maintain relationships:

  • Even if you're declining, you might work together in the future
  • A polite decline preserves the relationship
  • Consider referrals if appropriate

Be honest but brief:

  • You don't need to explain in detail
  • A simple reason (budget, not a priority) is enough
  • Don't feel obligated to justify your decision

When to use each template

Standard Polite Decline: Use for most situations - professional and respectful.

Not Now, But Maybe Later: Use when you might be interested in the future but not now.

Budget Constraints: Use when the product/service is too expensive or not in budget.

Already Have a Solution: Use when you're satisfied with your current provider.

Not a Priority Right Now: Use when it's not urgent or important to your current goals.

Short and Direct: Use when you want to be brief and don't need to maintain the relationship.

Referral Instead: Use when you know someone else who might be interested.

Request to Remove from List: Use when you want to stop receiving emails from this sender.

Firm Boundary Setter: Use when you've already declined and they keep following up.

Appreciative but Clear: Use when you want to be friendly but firm about declining.

Setting boundaries

If someone continues to email after you've declined:

  1. Be more direct: Use a firmer template that clearly states you don't want further emails
  2. Request removal: Ask to be removed from their mailing list
  3. Block if necessary: If they persist, block them or mark their emails as spam
  4. Use email filters: Set up filters to automatically route their emails to a label or archive

Best Practices

  • Respond promptly: A quick response is better than ignoring (sets clear boundaries)
  • Be honest: Don't make up excuses - a brief, honest reason is better
  • Keep it brief: You don't need to write a long explanation
  • Stay professional: Even if you're frustrated, maintain a professional tone
  • Use filters: For persistent senders, use email filters or tools like Email Ferret to automatically route their emails

Related Resources

For more guidance on handling unwanted emails:

  • Not Interested Email - Templates for declining offers
  • Please Remove Me Email - Templates for unsubscribing
  • Block Cold Emails - Learn how to block unwanted emails
  • Email Blocklist - Set up email blocklists
  • Gmail Filters & Labels - Organize and filter your emails

Template Variants

Polite Decline (Standard)

Standard polite decline - professional and respectful

Subject: Re: [Their Subject Line] Hi [Name], Thank you for reaching out. I appreciate you taking the time to share [product/service] with me. After careful consideration, I've decided that this isn't the right fit for us at this time. I'll keep your information on file should our needs change in the future. Best regards, [Your Name]

Not Now, But Maybe Later

Leaves door open for future consideration

Subject: Re: [Their Subject Line] Hi [Name], Thanks for your email about [product/service]. It sounds interesting, but we're not in a position to consider this right now. I'd be open to revisiting this in [timeframe - e.g., Q2 2026] if that works for you. Feel free to follow up then. Best, [Your Name]

Budget Constraints

Declines due to budget - clear and honest

Subject: Re: [Their Subject Line] Hi [Name], Thank you for the information about [product/service]. Unfortunately, this isn't in our budget for this year. I appreciate your time and will keep you in mind for future opportunities. Best regards, [Your Name]

Already Have a Solution

Declines because you already have a solution

Subject: Re: [Their Subject Line] Hi [Name], Thanks for reaching out. We're already working with [current solution/provider] for this, and we're satisfied with the arrangement. I appreciate you thinking of us, and I'll keep your information on file. Best, [Your Name]

Not a Priority Right Now

Declines because it's not a current priority

Subject: Re: [Their Subject Line] Hi [Name], Thank you for your email. While [product/service] sounds valuable, it's not a priority for us right now. I'll keep your information on file and reach out if our priorities change. Best regards, [Your Name]

Short and Direct

Short, direct decline - use when you want to be brief

Subject: Re: [Their Subject Line] Hi [Name], Thanks for reaching out. We're not interested at this time, but I appreciate you thinking of us. Best, [Your Name]

Referral Instead

Declines but offers a referral - maintains relationship

Subject: Re: [Their Subject Line] Hi [Name], Thank you for your email. While this isn't a fit for us, I know [Company/Person] who might be interested. Feel free to mention I referred you. Best regards, [Your Name]

Request to Remove from List

Declines and requests removal from mailing list

Subject: Re: [Their Subject Line] Hi [Name], Thank you for reaching out. We're not interested in [product/service], and I'd appreciate it if you could remove me from your email list. Best, [Your Name]

Firm Boundary Setter

Firm decline that sets clear boundaries

Subject: Re: [Their Subject Line] Hi [Name], Thank you for your email. We're not interested in [product/service], and I'd prefer not to receive further emails about this. Best regards, [Your Name]

Appreciative but Clear

Appreciative tone while being clear about declining

Subject: Re: [Their Subject Line] Hi [Name], I appreciate you reaching out about [product/service]. While it sounds interesting, it's not something we're looking for right now. Thank you for understanding, and best of luck with your business. Best regards, [Your Name]
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